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Matt Smith.

Co-Founder/CEO, Hometree Charity.
Ennistymon, Co. Clare.
Story of change Matt Smith. story
"If I zoom out and look at the bigger picture it looks pretty bleak but that doesn’t stop me from motivating myself to do something positive and contribute in a meaningful way"


Meet Matt. He protects, conserves and grows permanent, native woodlands through his charity Hometree. Hometree first took root in 2014, with a few pals on ⅓ acres, on a windy hill in West Clare. It has gently transformed to an 80 acre space for education, connection and community collaboration, with over 30,000 trees already planted and a mission to “deeply connect people to nature”.

The team at Hometree have worked hard to cultivate a beautiful space for school, businesses and community groups to learn about, connect with and take action for nature and a safe space to challenge and question the hows and whys behind land restoration and land stewardship.

Matt and his team's dedication to nature is honest and humble and their investment to their local community and to “doing things right” has undeniable and admirable integrity. "We want to make sure we are doing the right things, at the right time, in the right place for the right reasons.”


Growing up at the beach inspired me to study natural science. I wasn’t sure how to take action until I started growing vegetables in 2014. It was then I noticed my ability to take a big group of people, get some cool tangible things done, connect people to nature and be in service to the community.


I suppose I want to have a landscape scale impact but equally as important is the quality of that experience. It’s about being connected to our neighbours and the community and to be part of the bigger process with the state.


In Ireland, we’re down to just 0.02% of what was once dense native woodland. We’re here to address that problem. If I’m here for the next five years, I want to see ten-thousand acres of trees protected. In my lifetime I hope to see 30-40 % restored to beautiful ecological conditions.


Plant trees. It doesn’t matter how much space you have. If you have a porch you can grow a little oak tree in a five litre pot and it will grow to be ten years old in that. On a bigger scale, check out the Native Woodland Scheme to transform your fields into woodland.


While I don’t feel hopeful about cracking the code to the climate crisis, I do feel confident that we are moving into a new place of understanding and compassion. That makes me excited.


PODCAST - Accidental Gods. PERSON - Miki Kashtan.

To find out more visit or follow Hometree on Instagram - @hometreecharity